Cookie Policy

1. What are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide reporting information to the site owners.

Cookies can be:

• "Session" Cookies: These are temporary and are deleted once you close your browser.
• "Persistent" Cookies: These remain on your device for a period of time or until you delete them manually.

2. How We Use Cookies

We use cookies for several reasons, including making our website function correctly, analysing usage to improve performance, and helping us with our marketing efforts.

Under UK data protection law (specifically PECR), we must obtain your informed consent for all cookies that are not strictly necessary for the basic functioning of the website.

We group the cookies used on our Website into the following categories:

A. Strictly Necessary Cookies (Essential)

These cookies are essential for you to browse the Website and use its basic features, such as accessing secure areas or remembering your consent preferences. These cookies do not require your consent because they are necessary for the website to function correctly.

• Purpose: Enable core website functions and security.
• Lawful Basis: Legitimate Interest (Ensuring the security and functional operation of the website).

B. Analytical/Performance Cookies

These cookies allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.

• Purpose: Measure and analyse traffic, identify popular pages, and monitor site performance.
• Lawful Basis: Consent.
• Examples: Google Analytics.

C. Functionality Cookies

These cookies are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).

• Purpose: Enhance user experience and store customisation settings.
• Lawful Basis: Consent.

D. Targeting/Marketing Cookies

These cookies record your visit to our Website, the pages you have visited, and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

• Purpose: Deliver targeted advertising, track effectiveness of marketing campaigns, and measure conversions.
• Lawful Basis: Consent.
• Examples: Cookies set by Google Ads, LinkedIn tracking, or other social media pixels.

3. Specific Cookies Used on UltraScout.uk

The following table lists the specific cookies we use on our website:

4. How to Manage and Delete Cookies

Under UK GDPR and PECR, you have the right to choose whether or not to accept non-essential cookies.

A. Via Our Consent Management Platform (CMP)

When you first visit our Website, you are presented with a cookie banner or pop-up. You can adjust your preferences at any time by clicking the "Manage Cookies" link, which is found in the footer of the Website.

B. Via Your Web Browser Settings

Most web browsers allow some control of most cookies through the browser settings. You can usually modify your browser settings to:

• Refuse all or some cookies.
• Alert you when websites set or access cookies.

If you choose to disable or refuse non-essential cookies, please note that some parts of this Website may become inaccessible or not function properly.

For instructions on how to manage cookies on popular browsers, please visit:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox

5. Contact Information

If you have any questions about our use of cookies or other technologies, please contact us at:

• Email: aeo@ultrascout.ai or dev@ultrascout.uk